Your current location:HOME >entertainment >Hockey business is booming as the NHL bounces back from the pandemic in a big way 正文
TIME:2024-05-22 11:30:53 Source: Internet compilationEdit:entertainment
NEW YORK (AP) — Arenas are full, the NHL is a fixture on TV screens across North America, highlight-
NEW YORK (AP) — Arenas are full, the NHL is a fixture on TV screens across North America, highlight-reel goals are talking points on a near-daily basis and “The Pat McAfee Show” even has a segment called “Hockey is Awesome.”
Piece it all together, and more eyes are on the puck than ever before with the playoffs beginning this weekend.
Business is booming for the NHL, which has bounced back in a major way from the pandemic. Backstopped by new media rights deals, digital dasher boards and helmet and jersey ads, and buoyed by an overlap of generational stars, ratings are up, attendance set a record and revenue is at an all-time high — an estimated $6.2 billion annually.
“The league is going through a bit of a renaissance,” said Tom Gargiulo, chief marketing officer at Bodyarmor, whose deal to be the league’s sports drink is the latest sponsorship agreement inked in recent years. “This sport is moving into the next phase of its evolution and is on a tremendous trajectory.”
Australia as Bangladesh vow to boost trade as foreign ministers meet in Dhaka2024-05-22 10:39
Interview: Xi2024-05-22 10:36
Chinese giant pandas meet public in Doha's first Panda House ahead of World Cup2024-05-22 10:01
A paragliding amateur aims to discover more beauty of Xinjiang2024-05-22 09:57
A Canadian serial killer who brought victims to a pig farm is hospitalized after a prison assault2024-05-22 09:56
Xiplomacy: Xi's APEC Visit Signifies Hope for China2024-05-22 09:53
Harbin creates ice sculptures of Terracotta Warriors to cater for tourists2024-05-22 09:43
China endeavors to keep ancient city of Pingyao alive2024-05-22 09:25
Microsoft's AI chatbot will remember everything you do on a PC2024-05-22 09:11
Delicacies from home and abroad gather at CICPE2024-05-22 08:49
Seoul AI summit opens with companies including Google, Meta, OpenAI pledging to develop AI safely2024-05-22 11:24
Xi Arrives in San Francisco for Talks with Biden, APEC Meeting2024-05-22 11:07
New completion rules released for China to optimize the business environment2024-05-22 11:00
Vietnam mulls own territorial line in Tonkin Gulf — Radio Free Asia2024-05-22 10:46
Bell's RBI single in 10th lifts Marlins to 32024-05-22 09:47
COSCO Shipping to bulk up with 80 new vessels2024-05-22 09:34
In pics: cultural and tourism services exhibition at CIFTIS2024-05-22 09:29
An epic tale worth telling2024-05-22 09:26
France hits go2024-05-22 09:09
China endeavors to keep ancient city of Pingyao alive2024-05-22 08:52